The first product to launch will be RiRi Woo, a lipstick inspired by her favorite MAC red, Ruby Woo. Its release will coincide with Rihanna’s Diamonds Tour concerts on May 4 and 5 at the Barclays Center in Brooklyn, where MAC will open a pop-up shop on the first night to showcase the line.
“When you think of makeup, the brand that pops into your mind for something legit is MAC,” said the singer, who was dressed in a black, strappy, curve-hugging dress of her own design and matching Manolo Blahnik heels during an exclusive interview with WWD. “Whatever color you want, it’s like ‘Let’s go to MAC. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
The four collections, to be known as RiRi [Hearts] MAC, will break throughout 2013. In another first, MAC is calling Rihanna, who turns 25 years old today, a “creative partner” rather than a collaborator. Her name will appear on the packaging, and her signature will be embossed on the RiRi Woo lipstick case and on the bullets of the summer lipsticks, as well as several of the fall and holiday pieces.
RiRi Woo will be sold at the Rihanna concerts and online, and a summer collection will follow, which will also be sold online. A third will land in brick-and-mortar stores for fall, and there will be an on-counter holiday collection.
No comments:
Post a Comment