Dolce & Gabbana has a new fragrance and it's expected to be widely popular.
According to WWD, it's expected to bring in approximately $150 million in retail sales within a year of its debut. Luigi Feola, P&G Prestige VP, disclosed in an interview with WWD that,
DESIRE is a new blockbuster fragrance. This scent will be one of the top initiatives of the year in the industry. Top initiatives of the year in campaigns.
The fragrance is composed of Top notes of Bergamot, Mandarin, Lychee and Lilly of the valley, before the heart and base ingredients including Tuberose, Caramel-infused vanilla, Sandalwood and Musk.
The ONE DESIRE woman is one to be desired, she owns the room when she enters. She's not just noticed, she attracts the attention of everybody and is Hot but not vulgar, you can't just put a price on that.
The 30ml goes for $79, while the 50ml is $93 and the 75ml is $112.
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